ⵣAI video creative director · Erfurt

The new substance of film.

Ad spots, brand films and packaging, directed and generated by one person. Brief on Monday, finished assets the same week.
Start a project →See the work
Available for projects from October 2026 · replies within 24 hours
Showreel · imoo, Agent One for InVideo · 18 s
Booked by
RunwayInVideoimooarcads.ai
Client work · Rakos Group, imoo Kids Smartwatch X10 · 2026
Eight 30-second spots, one production cycle.
Concept, production, edit, motion and delivery by one person. Seedance 2, GPT Image, After Effects.
Read the case
Brand film · InVideo Agent One · 2026
A two-minute film for a launch.
„The Last Summer": story, character sheets, generation and grade for the launch of an AI film tool. Partnership with more than eight videos.
Read the case
JADLA poster on a wall in Algiers
Brand from scratch · JADLA · 2026
A drink brand to print-readiness.
Reference language from Algerian stamps, dieline, flat labels for four flavours, packshots and editorial photography.
Read the case
Send the brief. Quote in 24 hours.
Start a project →
Sponsoring a tool instead? See content →
Selected work · 2025–2026

Made by one person and a prompt.

Five projects. Client, role, tools and result on every one. Loops play muted; every piece links to the full version.
ⵣClient work

Eight spots, one production cycle.

Client Rakos Group, imoo Kids Smartwatch X10Role concept, production, edit, motion, deliveryTools Seedance 2, GPT Image, After EffectsResult 8 × 30 s delivered in one cycle, on time, 2026
01 · First steps alone34 s
04 · The bus didn't come30 s
07 · A day in her world28 s
08 · Smartphone vs. imoo29 s
imoo, video call on the watch
Four of eight, plus the follow-up spot for the Z7 watch phone. One visual system before the first frame.Seedance 2 for motion, GPT Image for the end frames.Edit, motion graphics and delivery in the same week.
Brief. A kids' smartwatch, eight everyday situations, parents as the audience, paid social as the channel.
Approach. One visual system before the first frame: a German suburb, natural light, kids who look like kids. Every spot built from the same system, so eight feel like one campaign. Product shots from the client's photography, so the watch is the real watch.
Output. Eight spots of 25 to 34 seconds, 1080p, with hero end frames and motion graphics.
Result. Delivered in one production cycle, on time, approved without a second round.
Client product photo of the imoo X10 in silver
Before · the client's product photo
Generated end frame with the watch
After · generated end frame, same watch
Spot · the frame in motion
ⵣProduct spots

Product spots, built from the real product.

Clients Rakos Group (Parklife), Access, ezra, plus one spec pieceRole concept, generation, edit, motion, deliveryResult paid spots for paid social, each from the client's real product
Parklife · sparkling waterRakos Group · three flavours, 4K
Accessproduct spot · 37 s
Snickersspec spot · storyboard to film
ezrapaper-cut animation · 2025
Every spot starts from the client's product photos, so the product stays the product.Same pipeline as imoo: one visual system, batches, one approval round.Also for Zybr: a 60-second landing-page film with on-camera talent, storyboard to delivery.
ⵣBrand from scratch

JADLA. A drink that doesn't exist.

Project self-initiated brandRole concept, identity, dieline, packaging, photographyTools Higgsfield, GPT Image, Python, ClaudeResult print-ready label system, four flavours, carousel and case study
JADLA bottle on red seamless
JADLA poster, two inks on uncoated paperCrown cap, macro
Returnable crateBottle on a night streetDieline sheet
Old stamps from Algiers set the language: two inks, uncoated paper.Then a dieline, a flat label with ingredients and barcode, a real returnable bottle.Photography prompted in the language of light: flash, hard shadows, halation, grain.
Brief. Self-initiated: can one person build a drink brand to print-readiness in an afternoon, with the process as content?
Approach. Reference language from old Algerian stamps, two inks on uncoated paper. Then the order a product designer uses: reference photo of a real returnable bottle, technical drawing with measurements, flat label front and back, neck label as a cone development, four flavours, only then renders and photography.
Output. Dieline sheet, label system, packshots, editorial photography in Sidi Bou Said and on coloured seamless, an eight-slide carousel.
Result. A complete brand case that shows the method, reused as the format for client brand work.
→ the carousel→ dieline and prompts, free
ⵣBrand film & partner work

Agent One: a two-minute film for a launch.

Agent One film, streetAgent One, friends on the bench
Agent One, the city from above
Clients InVideo, Runway MLRole concept, script, production, publishingResult InVideo partnership with more than eight videos; Runway reel approved line by line
→ Runway reel→ lens app→ Agent One→ InVideo, 1.5K likes
ⵣLanding page film

A presenter, a product, one argument.

Client ZybrRole script, casting, production, edit, motion, gradeResult 63-second film for the landing page and paid social, 2026
Brand world stillBrand world still
Brief. A support tool for online shops needed one film that explains the problem and the product without turning into a screencast.
Approach. A presenter carries the argument on camera, the interface appears in her hands, kinetic captions do the rest. One purple brand world from the first frame to the last.
Result. Delivered as one master plus cut-downs for paid social.
→ tutorials, remakes and the rest of the feed on @by.jadla
Start a project →
Sponsoring a tool instead? See content →
How it's made

Same method, every brief.

Four stages, documented on the imoo campaign. The product stays the real product, the characters stay the same characters, and every version comes out of one system.
imoo X10 product photo
1 · Brief and product
Start from what is real.
The client's own product photography goes in first. Nothing about the product is generated: shape, colour, screen, strap. The brief becomes a one-page visual system: place, light, cast, tone.
Character sheet: mother, father, son, daughter, street, hallway
2 · Character and set sheets
One cast, one street, one hallway.
Every person and every place gets a reference sheet before the first scene. Eight spots later they still look like the same family in the same suburb. This is what makes eight spots read as one campaign.
Generated end frame with the watch
3 · Stills before motion
Approve the frame, then move it.
Key frames are generated and approved as stills (GPT Image, Nano Banana). Only approved frames go to image-to-video (Seedance 2, Kling). A wrong frame costs seconds here and hours later.
4 · Edit, motion, versions
Cut, grade, type, sound.
After Effects for end frames and type, Premiere or Resolve for cut and grade, ElevenLabs for voice, Python and ffmpeg for contact sheets and the batch of formats. One master, every ratio.
A real prompt, shortened

Describe circumstances, never quality.

1 · WHAT IT IS
Macro photo of a small printed label, shot from above on white paper.
The label fills the frame. This is not a fine art print and not an
engraving. It is cheap state-printing-works output from 1965.

2 · LIGHT AND SURFACE (most important section)
One hard light, low and from the side. The ink stands raised on the
paper: thick areas have a satin sheen and a bright edge toward the
light, unprinted paper stays matte. Single paper fibres catch a point
of light and throw a shadow. Brightness falls off about one stop
across the frame.

3 · COLOURS
Exactly two spot colours, bottle green and a warm red. Where the ink
thins, where it does not print at all, where the two overlap and go
muddy.

4 · REGISTRATION
The most important defect: the second plate sits one millimetre up
and to the left. The red no longer fits inside the green outline.

5 · THE DRAWING
Drawn fast by a jobbing illustrator, not by an engraver. Flat fills,
one line weight, no hatching. The spout is too long for the body.

8 · NEVER
fine intaglio engraving, cross-hatched shading, delicate detail,
gradients, premium, cinematic, beautiful, stunning.
Why it works. Words like premium or cinematic tell the model nothing. A light source, a plate offset and a drawing error tell it everything. A full prompt runs 4,000 to 6,000 characters, one object per generation, and the forbidden list at the end does more than the rest.
Where it came from. Built for the JADLA labels over four failed attempts. The same structure now runs every product still: what it is, light, colour, defects, drawing, type, wear, never.
Contact sheet

Every take, on one page.

Contact sheet of Agent One takes
Selection is the job. For The Last Summer, every take was rendered to a contact sheet by script before a single cut. Picking from a sheet is faster and more honest than picking from a timeline, and the client sees the choice.
Tools by stage
Stills GPT Image, Nano Banana, MidjourneyMotion Seedance 2, Kling, Runway, VeoVoice ElevenLabsEdit After Effects, Premiere Pro, DaVinci ResolvePipeline Python, ffmpeg, Claude CodeCamera Sony FX3 for hybrid shoots
Want to see it on your product?
Start a project →
Or read the imoo case →
For companies

Agency-level spots. Without the agency.

One person, the whole cycle. Brief on Monday, finished assets the same week. Every spot built from your product photos, so the product stays your product.
Request a quote →
24 h
To a confirmed quote
1 week
Brief to delivery
1
Approval round per batch
100 %
Usage rights included
Ad spots
Short-form video for paid social
  • 8 × 30-second spots from your product shots, one visual system
  • Seedance, Kling, Veo, GPT Image, hero end frames
  • Cut-downs for Reels, TikTok, YouTube Shorts
from €2,000 for eight spots
Brand & launch film
60 to 120 seconds for a launch
  • Story, character sheet, shot list, approved before production
  • Generated, edited and graded like film
  • Vertical cut-downs for the launch week
from €4,000
Brand & packaging
Identity built like a product designer
  • Reference language, dieline, flat label front and back
  • Packshots, editorial shots, objects, carousel
  • Print-ready, not just pretty
from €3,000

How it works

01
Send the brief
Product, audience, format, deadline, and five to ten product photos.
02
Quote and visual system in 24 hours
A confirmed price and one visual system before the first frame. No calls required.
03
Production, one approval round, delivery
Batches, one round of changes, every format plus the prompt library for your team.
  1. 01Send the brief: product, audience, format, deadline, and five to ten product photos.
  2. 02Confirmed quote within 24 hours. No calls required.
  3. 03One visual system first, then production in batches, one approval round.
  4. 04Delivery in every format you post in, plus the prompt library so your team can continue.

Questions companies ask first

Who owns the output?

You do. Full usage rights for the delivered spots are included. If you want to reuse the prompt library and the visual system for your own team, that is part of the delivery too.

Is it obvious that it's AI?

Only if you want it to be. The workflow starts from your real product photos, so the product stays your product. Where a platform requires an AI label, I tell you before delivery.

How many revisions?

One visual system first, approved by you. Then production in batches with one approval round per batch. Changes inside the agreed concept are included; a new concept is a new quote.

How fast is fast?

Brief on Monday, first system on Tuesday, finished spots the same week. Eight spots for imoo went through one cycle. A single sponsored reel takes three to five days including your approval.

What do you need from me?

Five to ten product photos, the audience, the formats you post in, the deadline. A brand guide helps, a mood board is optional. No calls required, though I take them.

Invoices, taxes, contracts?

Invoices from Germany, Kleinunternehmer without VAT, in EUR or USD. A one-page agreement covers scope, usage rights and delivery. Whitelisting and longer usage terms are priced separately.

Let's build your next launch.
Request a quote →
Team training instead? See workshops →
Für Unternehmen in Erfurt und Thüringen

Werbespots, Musikvideos und Markenauftritte, komplett von einer Person: Konzept, generative Produktion, Schnitt, Motion Design, Auslieferung. Briefing am Montag, fertige Assets in derselben Woche. Referenzen: Runway ML, InVideo, imoo. Schreiben Sie auf Deutsch, ich antworte auf Deutsch.

Anfrage senden
Brand partnerships

Your tool, produced like a launch film.

Sponsored content for @by.jadla: 13,200 creators, freelancers and marketing teams who buy the tools I show them. Runway, InVideo and Arcads booked it.
Request media kit & rates →
13.2K
Instagram
7.7K
Likes, best reel
3–5 d
Brief to published
30 d
Whitelisting included
Past partners
RunwayInVideoarcads.ai
Agent One still
Sponsored reel
Tutorial or showcase, 30–60 s
  • Script and draft approved by you before publishing
  • Comment-trigger with your link in every DM
  • Cross-post to TikTok, YouTube, LinkedIn on request
on request
Ads whitelisting
Run the reel as your ad
  • 30 days whitelisting included with a reel
  • Raw file delivered for your own channels
  • Longer terms on request
on request
Series & apps
More than one post
  • Reel series over 4–8 weeks, one system per week
  • Custom app or plugin inside your tool, shown to the audience
  • Team workshop: AI video production hands-on
on request
Let's build your next launch.
Request media kit & rates →
Need a full production instead? For companies →
Free resources · start here

Comment. I send the workflow.

That is how every post on @by.jadla works. Here is the same thing without the comment: the JADLA dieline, the object prompts, the photo prompts, the camera-lens app.
JADLA dieline sheet
Bottle elevation, body label 205 × 93 mm, neck label as a cone development.
→ request the sheet
Object prompts
Stamp, tin, matchbox, ticket, label. The eight-section prompt formula, 4,000 to 6,000 characters each.
→ request the pack
Photo prompts
Sidi Bou Said, night flash, studio seamless, hand. How to make a reference bottle look like film.
→ request the pack
Lens-filter app
Change the camera look of any video after it's shot. Built inside Higgsfield, free to use.
→ comment „lens" on the reel
Need it done, not explained?
Start a project →
About · Mohammed Beck

One person, the whole cycle.

I direct and generate ad spots, brand films and packaging alone. Concept, generative production, edit, motion graphics, delivery. No crew, no studio, one laptop.
Bauhaus-Universität Weimar, B.F.A. Media Art, bachelor film in production. Grandson of an Algerian contract worker in the GDR, son of a rapper. That mix is the work: North African form, German precision, hip-hop pace. 13,000 people follow the workflows on @by.jadla. Every post shows how it was made. Paid work for imoo (Rakos Group), InVideo, Runway ML and arcads.ai. Two released music videos on the side. Before AI: video production since 2017, internships at Sinnreizer Brandmedia, Salve TV, Grafiklounge and Zebresel, a Sony FX3 that still gets used.
Tools
Runway · Seedance · Kling · Veo · MiniMax Hailuo · Higgsfield · Arcads · Nano Banana · GPT Image · Midjourney · ElevenLabs · Premiere Pro · After Effects · DaVinci Resolve · Photoshop
Languages
German native · English fluent · French basic · Arabic in the family
Available for
Ad spots · brand and launch films · brand and packaging · sponsored reels · workshops · freelance creative direction, remote or in Erfurt
Mohammed Beck
Still from a reel. A real portrait follows.
Send the brief. Quote in 24 hours.
Start a project →
Or see the work first →
Impressum · Datenschutz

Legal.

Impressum

Angaben gemäß § 5 DDG
Mohammed Beck (by.jadla)
[Straße und Hausnummer]
[PLZ] Erfurt, Deutschland
E-Mail: schakurjadla@gmail.com
Telefon: +49 1516 4542323

Umsatzsteuer: Kleinunternehmer gemäß § 19 UStG, keine Umsatzsteuer ausgewiesen.

Verantwortlich für den Inhalt nach § 18 Abs. 2 MStV: Mohammed Beck, Anschrift wie oben.

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The button opens your mail app with everything filled in. Prefer a DM? @by.jadla on Instagram · schakurjadla@gmail.com · +49 1516 4542323 · Erfurt, remote everywhere